Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SISSCOP204A Mapping and Delivery Guide
Develop personal media skills

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SISSCOP204A - Develop personal media skills
Description This unit covers the performance outcomes, knowledge and skills required to develop interpersonal skills to deal with the media. It focuses on communication skills to develop a rapport with the media, preparing for media interviews, conveying an effective personal image and applying appropriate communication techniques to participate in interviews and other media engagements.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to current or aspiring elite athletes who are competing in individual or team sports at a state, national or international level. It may also apply to those in sports development or coaching roles.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Develop a rapport with the media.
  • Identify key media personnel for the relevant sport.
  • Identify and apply strategies to develop a rapport with key media personnel according to organisational policies and procedures.
       
Element: Prepare for a media interview.
  • Identify the type of media through which the interview will be conducted.
  • Liaise with the appropriate personnel to identify details and purpose of the interview.
  • Identify the interview format and implications for preparation requirements.
  • Identify potential questions and prepare appropriate responses in consultation with appropriate personnel.
  • Confirm final details for the interview.
       
Element: Undertake a media interview.
  • Follow instructions of relevant media personnel.
  • Select and use communication techniques appropriate to interview format.
  • Respond to questions according to organisational policies and procedures and relevant legislation.
  • Clarify interview questions as required.
  • Respond to questions logically and coherently.
       
Element: Review performance.
  • Seek feedback on interview performance from appropriate personnel.
  • Review own performance and identify potential improvements for future interviews.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

participates in media interviews to convey information fluently and coherently using appropriate vocabulary, language structures and communication techniques that engender respect between all parties

applies the organisation's protocols in preparing for and handling interview questions appropriately and in providing appropriate information

applies effective self-management techniques to deal with issues that may affect the outcome of the interview and evaluates and reflects on strategies that may enhance performance in future interviews.

Context of and specific resources for assessment

Assessment must ensure participation in media interviews in multiple media that are of sufficient duration to allow the candidate to demonstrate competency and to ensure consistency of performance.

Assessment must also ensure access to:

simulated or actual media interviews with media personnel and equipment

access to documentation such as contracts and organisational protocols in dealing with the media.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of interaction with a range of interviewers, including conveying information appropriately and selecting and applying suitable communication techniques to match the format and purpose of the interview

observation of dealing with contingencies such as a change in the direction and emphasis of the interview

oral or written questioning to assess knowledge of organisational protocols to deal with difficult or inappropriate questions

third-party reports from appropriate sporting personnel detailing appropriate work performed by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

listen to and respond to questions

effectively convey information

develop rapport with the interviewer

negotiate difficult situations with interviewer and audience

problem-solving skills to recognise and adjust quickly to changing interview situations

planning and organisational skills to:

anticipate potential questions and develop appropriate responses

monitor and adapt communication techniques as required

self-management skills to identify potential improvements in interview techniques and outcomes.

Required knowledge

contractual arrangements in order to ensure application of contractual obligations when dealing with the media

legislation and organisational policies and procedures to enable application of expected protocols and behaviour when participating in a media interview

conflict resolution strategies in order to effectively manage any difficult situation that may arise in the relationship with the media

rights of the interviewer and interviewee to ensure smooth conduct of interview

forms of media and the differences between them to ensure preparations reflect appropriate techniques

techniques for public speaking to ensure information is presented clearly and is appropriate for the audience

equipment used in interviews to enable clear and vocal presentation.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Key media personnel may include:

newspaper journalists

radio journalists

television journalists.

Organisational policies and procedures may include:

protocols for dealing with the media

stakeholder or sponsor requirements

confidentiality.

Type of media may include:

television

radio

print

internet.

Appropriate personnel may include:

interviewer

coach

team manager

media liaison person

sponsor's representative

sporting body

parents.

Details may include:

time

length

place

audience

format

content or topic

program type

previous interviews on topic.

Purpose may include:

provide information for a news item

make a statement

provide information for a special feature

raise profile of sponsor

raise profile of specific sport

raise profile of athlete

generate publicity.

Interview format may include:

telephone

in studio

live

interview panel

pre-recorded

talk back

remote.

Preparation requirements may include:

grooming

etiquette

protocols

deadlines.

Media personnel may include:

interviewer

sound technicians

lighting technicians

photographers

camera crew.

Communication techniques may include:

verbal

non-verbal.

Relevant legislation may include:

anti-discrimination

libel

privacy.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify key media personnel for the relevant sport. 
Identify and apply strategies to develop a rapport with key media personnel according to organisational policies and procedures. 
Identify the type of media through which the interview will be conducted. 
Liaise with the appropriate personnel to identify details and purpose of the interview. 
Identify the interview format and implications for preparation requirements. 
Identify potential questions and prepare appropriate responses in consultation with appropriate personnel. 
Confirm final details for the interview. 
Follow instructions of relevant media personnel. 
Select and use communication techniques appropriate to interview format. 
Respond to questions according to organisational policies and procedures and relevant legislation. 
Clarify interview questions as required. 
Respond to questions logically and coherently. 
Seek feedback on interview performance from appropriate personnel. 
Review own performance and identify potential improvements for future interviews. 

Forms

Assessment Cover Sheet

SISSCOP204A - Develop personal media skills
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SISSCOP204A - Develop personal media skills

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: